Luxusmarken in China mit weiterem Wachstum in 2013

Henning Schwarzkopf von der Hongkong ansässigen CHEURAM Consulting Group wies auf folgenden Artikel in in Jing Daily (via Bloomberg) hin Darin wird der anhaltende Trend zu Luxusmarken in China beschrieben:

With observers of China’s luxury market looking for signs of a rebound this spring, following muted growth in the second half of 2012, early indications are already pointing to a better year ahead for some brands. Despite a much-publicized crackdown on conspicuous consumption by the central government in Beijing, mainland Chinese consumers are showing up in growing numbers in their old haunts, most notably Hong Kong luxury boutiques. Coming off a tougher summer — during which mainland Chinese tourist-shoppers either held back or did more of their high-end shopping on vacations in Europe, South Korea, or North America — Hong Kong retailers recorded a 13.7 percent increase in sales of jewelry and watches after a 2.9 percent decline in October. According to Bloomberg, given the backdrop of the onset of China’s leadership transition last fall, some luxury brands are betting that Chinese spending will take off again around Chinese New Year.

Though the year is only a couple of weeks old, positive signs are already emerging that brands may indeed see a brighter 2013. Earlier this month, Salvatore Ferragamo — which currently operates around 60 locations in mainland China — announced plans to increase its stake in China joint ventures for distribution from 50 to 75 percent over the course of 2013. This, as the AP pointed out, follows recent agreements with the Hong Kong-based brand management and distribution company Imaginex Holdings as well as Imaginex Overseas. In the year ahead, we expect to see Ferragamo’s prospects in China boosted by the brand’s growing presence in second- and third-tier cities. Even if consumers in top-tier cities hold back, or do a significant amount of high-end shopping online or overseas, the changing tastes of inland consumers could be a very good development for the Italian brand. Salvatore Ferragamo CEO Michele Norsa said this week that he expects a “positive” 2013, helped by demand from Chinese, as well as Latin American, consumers in the year ahead.

China is a critical market for Zegna

Another brand that has long been popular with China’s corporate ladder-climbing male demographic, Ermenegildo Zegna, is also poised for a better 2013, having seen demand snap back in the fourth quarter of last year. According to CEO Ermenegildo Zegna, “The slowdown in China lasted for about a quarter,” with the company buoyed by consumption in smaller cities that continue to outperform Beijing and Shanghai. Added Zegna, “Overall, I hear good news from other brands too in China.” Via Bloomberg:

Chinese travellers, motivated by large price differentials and favorable exchange rates, contribute about a third of luxury sales in Europe, Fujimori estimates. Overall, tourists account for 40 percent of global luxury spend, according to Bain & Co. Zegna said he expects that rate to increase.

The closely-held clothier plans to open about 30 stores in 2013, a third of which will be in China with the rest in Latin America, the U.S., Europe and Africa, Zegna said. At least two of the openings will be in Australia, where the company is taking control of its distribution as incomes rise and the country becomes “the California of Asia,” or a holiday destination for people from the region, the CEO said.

Zegna is forecasting revenue growth of less than 10 percent this year, excluding currency swings, a prediction the CEO said is “conservative.” Worldwide luxury expenditure will advance 7 percent in 2013, according to Boston Consulting Group.

In China, sales may rise by a low double-digit percentage, the executive said. Growth in the country is becoming tougher to achieve, and also more costly, because of greater competition and an increasingly sophisticated consumer, meaning brands need to invest more to attract demand, Zegna said.

Net-A-Porter partnered with Shouke to launch TheOutnet.cn last year

On the luxury e-commerce front, following a highly contentious 2012 it appears that leaders are finally starting to solidify their positions while some newcomers are already off to positive starts. Jing Daily’s prediction that full-price, O2O models will be the ones to watch in 2013 is playing out as international players such as Neiman Marcus — via its new Chinese-language e-commerce site (a partnership with Glamour Sales Holding) — ramp up efforts. Stocking major luxury brands as well as niche designers otherwise difficult to find in China, Neiman Marcus is particularly confident about its China expansion. As group rep Chris Luan told Jing Daily last summer, “Chinese customers are growing increasingly savvy about luxury goods and there’s surging demand in the Chinese market for a website that brings to life the multi-brand, high-service, luxury retail experience provided by Neiman Marcus and Bergdorf Goodman.”

Another e-commerce powerhouse to watch closely in China this year is Net-A-Porter, which acquired the Chinese members-only discount e-tailer Shouke.com for £6.6 million (US$10.6 million) last spring and, shortly thereafter, launched a Chinese version of its “Outnet,” offering a higher-end set of designers and labels as well as discounted items. As Vogue notes this week, since making its first moves into the Chinese luxury market last year, Net-A-Porter’s expansion has “led to the company doubling its employee number and a sales increase – £238 million ($382 million) to £368 million ($591 million).”

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CHEURAM auf der Luxusmesse LPS Beijing 2011

Im vergangenen Novemer hatte die CHEURAM Consulting Group aus Hongkong einen erfolgreichen Stand auf der Immobilien- und Luxusmesse LPS Beijing 2011.

Hierzu einige Eindrücke:

http://touch.dailymotion.com/video/xrtm11_lps-beijing_lifestyle

Auich in diesem Jahr werden wir wieder dabei sein und bieten Interssenten an, sich am Gemeinschaftsstand zu beteiligen.

Nähere Informationen unter info@cheuram.com

 

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Luxusmesse in China – im September 2012 in Shanghai

Henning Schwarzkopf von der CHEURAM Consulting Group aus Hongkong und Beijing gibt bekannt, dass vom 14. bis 16. September 2012 in Shanghai die führende Messe für hochwertige, auch ausländische, Immobilien in China stafinden wird, die China International Luxury Property & Home Decor Show.

Neben Immobilien werden auch Luxusgüter aller Art und damit zusammenhängende Dienstleistungen aus- und vorgestellt, die sich an die wohlhabenden Besucher richten und damit eine wertvolle Ergänzung zum übrigen Angebot darstellen.

Die CHEURAM Group wird mit einem eigenen Stand vertreten sein; sie bietet deutschsprachigen Unternehmen die Möglichkeit an, sich in Form eines Gemeinschaftstandes daran zu beteiligen. Damit sparen sparen sie Kosten und kommen in den Genuß der vorhandenen Infrastruktur, einschließlich der Betreuung durch eine renommierte chinesischen Rechtsanwältin.

Anfragen zu den Konditionen, Preisen und zum Vorgehen sind an info@cheuram.com zu richten.

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Immobilien – Messe in China: Im September 2012 findet die führende Messe in Shanghai statt

Henning Schwarzkopf von der CHEURAM Consulting Group aus Hongkong und Beijing weist darauf hin, dass vom 14. bis 16. September 2012 in Shanghai die führende Messe für hochwertige, auch ausländische, Immobilien stafinden wird, die China International Luxury Property & Home Decor Show.

Die CHEURAM Group wird mit einem eigenen Stand vertreten sein und bietet deutschsprachigen Immobilien – Unternehmen die Möglichkeit an, sich daran zu beteiligen. Damit sparen sparen sie Kosten und kommen in den Genuß der vorhandenen Infrastruktur, einschließlich der Betreuung durch eine renommierte chinesischen Rechtsanwältin.

Anfragen zu den Konditionen, Preisen und zum Vorgehen sind an info@cheuram.com zu richten.

 

 

 

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Luxus Markt in China ist schwer zu knacken

Henning Schwarzkopf von der CHEURAM Consulting Group aus Hong Kong stellt folgende lesenswerte Meldung von Reuters zur Verfügung und weist auf die besonderen Fachkenntnisse hin, die gerade die Partner seiner Gesellschaft auf diesem Gebiet haben.

China may become the world’s biggest luxury market in some  years but cultural challenges to win customers’ hearts for certain types of  products remain, industry executives said  this week.

Champagne  house Taittinger said it could make high-end sparkling wine in  China but the market was not ready for it yet…

… while Lamborghini said the country’s tradition of luxury chauffeurs, bigger  than sports driving, made expansion there a challenge.

e5a5a2e4be88e59381 468x351 Chinas luxury market can be tough to crack

Jeweller Van Cleef and  Arpels, owned by Richemont, found it tough to get its brand message across,  while watchmaker Parmigiani Fleurier worried about finding the right  partners.

“The specific challenge about China is finding a Chinese company you can  trust and who understands the luxury business,” the luxury watchmaker’s Chief  Executive Jean-Marc Jacot said.

Taittinger said there were many places in China where it could consider  making high quality sparkling wine – champagne can only be made in the northern  French region – but Chinese palates were not accustomed yet to the pricey  tipple.

“It is probably a bit early,” Pierre-Emmanuel Taittinger said. “There is not  a strong (high-end) wine culture there yet.”

Taittinger 3 Chinas luxury market can be tough to crack

Hermes, whose chic handbags are hand made in France, would consider making  goods in China if it could find artisans to make original items, but said it  suffered from counterfeiting there.

“Our image is strongly damaged by counterfeits. That is why we are fighting  it like hell,” CEO Patrick  Thomas said. “When they (in China) see a counterfeit, they think it is  genuine.”

 Chinas luxury market can be tough to crack

Counterfeits cost luxury groups hundreds of millions of euros in lost sales  every year and imitations are becoming increasingly refined and  sophisticated.

“The challenge in China is being able to explain to 1.3 billion people what  your brand is about,” said Van Cleef & Arpels Chief Executive Stanislas de  Quercize.

While the number of high-net worth individuals in China is set to continue to  rise steadily, the bulk of the country’s population cannot afford upmarket  Western brands.

“SO MANY CHINESE”

But luxury groups agree that China, where consumers are very brand-conscious,  will soon become the industry’s No. 1 market and this year will be one of the  few emerging markets to enjoy growth.

“China will be one (of), if not the most important market in the middle, long  run,” Scilla Huang Sun, who runs a $30 million luxury fund for Julius Baer,  said.

“Chinese will not buy the very high end, like the Russians, but there are so  many Chinese … (They) save a lot and it’s a huge country.”

Earlier this month, Bernstein said its proprietary survey of Chinese luxury  retailers suggested “demand resilience through the first and second quarter of  2009, most notably for mega-brands with high brand recognition.”

China has become the number one market for  LVMH’s Hennessy cognac and the world’s second largest for its fashion and  leather goods maker Louis Vuitton.

lamborghinichina 468x351 Chinas luxury market can be tough to crack

For Lamborghini, it will overtake Italy as the second biggest market behind  the United States in three to five years.

“They love what is coming out of Europe. What is European is something they  want to possess,” CEO Stephan Winkelmann said.

Watchmaker  Hublot, in China since January, plans to open 10 shops there by end-2009. By  2012, it would like to see China its third or fourth market after United States,  Europe and Japan.

“I think there are a lot of people who comment on China as being pictured as  the biggest premium market because they see the growth from a very tiny base to  a very large base,” said Tom Purces, CEO of British  luxury car firm Rolls Royce.

“We went from a handful of cars in China to over 100 cars there last year.  That’s immense in a very short period … but I don’t believe that that growth  will be sustained at that level.”

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Chinesen geben mehr für Luxus aus als Europäer und Amerikaner zusammen

Die CHEURAM Consulting Group Ltd. aus Hongkong berichtet, dass der Boom für Luxusgüter in China nach einer Studie der UBS Bank anhält.

  • Im vergangenen Jahr wurde die Hälfte aller Umsätze mit Luxuswaren weltweit in Asien erwirtschaftet; der Großteil davon in China. Chinesen geben in etwa so viel aus wie Europäer und Amerikaner zusammen.
  •  Asien trägt mit 60% zum Wachstum in der Luxusgüterbranche bei.
  • Touristen aus Asien sind für die Hälfte der Umsätze bei Luxuswaren in Europa und 15% in den USA verantwortlich. Davon stammen die meisten aus China – ca. 50 Millionen im vergangenen Jahr.

china luxury louis vuittonQuelle: ap

Deshalb wäre die Branche deutlich beeinträchtigt, wenn es zu einem Abschwung in China kommen würde. Allerdings gibt es nach Einscätzung der UBS dafür keine Anzeichen, denn

  • Die führenden europäischen Hersteller von Luxusgütern berichten von einem Zuwachs von 41% gegenüber dem dritten Quartal des vergangenen Jahres.
  • Exporte von Uhren nach China stiegen um 47 % im September.
  • Einkaufszentrem in Hongkong berichten von hohen Besucherzahlen während der “GoldenWeek” Feiertage.
  • Die Anzahl von Millionären und Milliardären in China steigt rapide an.

 

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